Amazon Error: Incorrect Description/Title

The "Incorrect Description/Title" error is encountered by sellers on Amazon when their product listings fail to meet Amazon's strict guidelines regarding titles and descriptions. These guidelines are designed to ensure consistency, clarity, and a high-quality shopping experience for customers. An incorrect title or description can lead to confusion, misrepresentation of the product, and a poor customer experience.

Common Causes of Incorrect Description/Title Error:

1. Non-compliant Formatting: Titles or descriptions that do not adhere to Amazon's formatting guidelines, such as using all capital letters, excessive punctuation, or special characters.
2. Keyword Stuffing: Overuse of keywords in an attempt to manipulate search rankings, which can make titles and descriptions hard to read and reduce the quality of the listing.
3. Misleading Information: Including false or exaggerated claims about the product's features, benefits, or uses.
4. Prohibited Terms: Using restricted or prohibited terms, such as "free shipping," "guaranteed," or competitor brand names.
5. Exceeding Character Limits: Titles or descriptions that exceed Amazon's specified character limits, making them too long and unwieldy.
6. Inconsistent Information: Providing information in the title or description that does not match the product, leading to confusion and potential complaints from customers.

To resolve the "Incorrect Description/Title" error, follow these steps:

1. Review Amazon's Guidelines:
   • Familiarize yourself with Amazon's title and description guidelines for product listings. These can be found in Amazon's help section or seller resources.
2. Identify Non-compliant Elements:
   • Carefully review the error message from Amazon to identify specific issues with your title or description. Look for formatting errors, prohibited terms, or excessive keyword usage.
3. Correct Formatting Issues:
   • Ensure your title and description follow Amazon’s formatting rules:
     • Capitalize the first letter of each word, except for conjunctions, prepositions, and articles unless they are the first word.
     • Avoid using all caps, special characters, or excessive punctuation.
     • Use numerals instead of spelling out numbers (e.g., "10" instead of "ten").
4. Optimize Keyword Usage:
   • Use relevant keywords naturally and sparingly. Focus on creating a clear, concise, and informative title and description that accurately represent the product.
   • Avoid keyword stuffing, which can make your listing less readable and lead to disapproval.
5. Ensure Accurate Information:
   • Provide truthful and accurate information about the product. Avoid making exaggerated claims or including irrelevant details.
   • Match the title and description with the actual features and benefits of the product.
6. Stay Within Character Limits:
   • Adhere to Amazon's character limits for titles (typically 200 characters) and descriptions (up to 2,000 characters). Ensure your content is concise and to the point.
7. Remove Prohibited Terms:
   • Eliminate any prohibited terms or phrases from your title and description. Avoid making promises like "guaranteed," "free," or referencing competitor brands.
8. Consistency Across Listings:
   • Ensure consistency in product information across all listings. This includes matching the title, description, bullet points, and product features.
9. Utilize Amazon’s Tools:
   • Use Amazon’s Listing Quality Dashboard and other tools to validate your listings before submission. These tools can highlight potential issues and suggest corrections.
10. Contact Amazon Seller Support:
    • If you are unable to resolve the issue, contact Amazon Seller Support for assistance. Provide them with detailed information about the error and the steps you’ve taken to correct it.