Amazon Error: 990100 Error 990100: The parent SKU __was refused because there exists at least one non-approved package_contains relationship

The "Error 990100: The parent SKU __was refused because there exists at least one non-approved package_contains relationship" occurs when the parent SKU's package contains relationship with one or more child SKUs has not been approved by Amazon.
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Error 990100: The parent SKU __was refused because there exists at least one non-approved package_contains relationship

Error Description

The "Error 990100: The parent SKU __was refused because there exists at least one non-approved package_contains relationship" error indicates that the relationship defined between the parent SKU and its child SKUs under the

package_contains attribute has not been approved by Amazon. This can happen if the items listed as being contained within the package do not comply with Amazon’s guidelines or are not properly linked in the listing.

Common Causes:

  1. Unapproved Items in Package: Items listed in the package_contains attribute have not been approved by Amazon.
  2. Incorrect Data Entry: Incorrectly defining the relationship between the parent SKU and child SKUs.
  3. Template Issues: Using an incorrect or outdated template that does not comply with Amazon's guidelines.

Error Solution

To resolve the "Error 990100: The parent SKU __was refused because there exists at least one non-approved package_contains relationship," follow these steps:

  1. Identify the Non-Approved Relationship:
    • Review the error message details in Amazon Seller Central to identify the specific SKU and the non-approved package_contains relationships.
  2. Verify Package Contains Requirements:
    • Refer to Amazon’s guidelines to determine the appropriate way to define the package_contains relationship. Ensure that the items listed are approved and correctly linked.
  3. Correct the Package Contains Relationship:
    • Access your inventory file or the specific product listing.
    • Update the package_contains attribute to ensure it includes only approved items and correctly defines the relationship between the parent SKU and child SKUs.

Example Corrections:

  • Before: { "sku": "15210001", "package_contains": ["item1", "item2", "unapproved_item"] }
  • After: { "sku": "15210001", "package_contains": ["item1", "item2"] }
  1. Use Amazon’s Templates:
    • Ensure you are using the correct category-specific templates provided by Amazon.
    • These templates help ensure that each attribute, including package_contains, is populated according to Amazon’s requirements.
  2. Submit the Corrected Data:
    • Prepare a new inventory file with the corrected package_contains attribute.
    • Use Amazon’s bulk upload tools to submit the corrected inventory file.
    • Validate the file before uploading to ensure it meets Amazon’s requirements.
  3. Monitor and Verify Updates:
    • After submission, monitor the status of your SKU updates in Amazon Seller Central.
    • Verify that the error is resolved and that the listing is active without issues.
  4. Implement Data Validation Checks:
    • Integrate data validation checks in your inventory management system to ensure that all package_contains relationships are approved and correctly defined.
    • Use automated tools to validate and verify the correctness of product data before submitting listings.
  5. Educate Your Team:
    • Train your team on Amazon’s requirements for the package_contains attribute and the importance of providing complete and approved information.
    • Provide guidelines and resources to help them stay updated with Amazon’s requirements.

Pro Tip

Advanced Strategies for Managing Package Contains Relationships on Amazon

  1. Develop a Comprehensive Data Management System:
    • Implement a robust data management system to centralize and manage all product information, including package_contains relationships. Such systems help ensure data accuracy, consistency, and compliance with Amazon's guidelines.
    • Utilize software that integrates with Amazon’s API to automate the synchronization of product data, minimizing the risk of non-approved relationships.
  2. Create Standard Operating Procedures (SOPs):
    • Develop and document SOPs for entering and managing product data. These procedures should include steps for verifying package_contains relationships, using the correct templates, and validating data before submission.
    • Regularly update these SOPs to reflect any changes in Amazon’s requirements or your internal processes.
  3. Regular Training and Updates:
    • Provide ongoing training for your team on Amazon’s standards for package_contains relationships and the importance of providing complete and approved information. Ensure they understand the impact of non-approved relationships on listing visibility and performance.
    • Keep your team informed about any updates or changes in Amazon’s guidelines through regular briefings or training sessions.
  4. Conduct Periodic Data Audits:
    • Schedule regular audits of your product listings to ensure compliance with Amazon’s package_contains requirements. Use audit reports to identify and correct any discrepancies.
    • Implement corrective actions based on audit findings to prevent recurring issues.
  5. Utilize Amazon’s Tools and Resources:
    • Take advantage of the tools and resources provided by Amazon, such as inventory templates and validation tools, to ensure your product data is complete and compliant.
    • Use Amazon’s Seller Central support and forums to stay informed about best practices and common issues faced by other sellers.
  6. Engage with the Seller Community:
    • Participate in Amazon seller forums and communities to share experiences and learn from other sellers. Engage in discussions about data management and compliance to gain insights and best practices.
    • Attend webinars, workshops, and events hosted by Amazon or industry experts to enhance your understanding and skills.
  7. Monitor Product Performance Metrics:
    • Regularly monitor the performance metrics of your listings to identify any potential issues related to package_contains relationships. Use performance reports to track the impact of accurate data management on sales and visibility.
    • Address any performance issues promptly to maintain compliance and optimize your listings.
  8. Implement Automated Solutions:
    • Consider implementing automated solutions or software that can assist in managing product data. These tools can help validate data, automate updates, and integrate with your inventory management system.
    • Evaluate the benefits of such solutions to determine if they can enhance your data management processes and reduce the risk of non-approved relationships.
  9. Stay Updated with Amazon’s Policies:
    • Regularly review Amazon’s policies and guidelines regarding product listings and package_contains relationships. Stay informed about any changes or updates that may affect your listings.
    • Subscribe to Amazon’s newsletters and follow their seller blogs to receive the latest information and updates.
  10. Professional Consultation:
    • If you face ongoing challenges with managing package_contains relationships, consider seeking professional consultation from experts specializing in Amazon compliance and data management.
    • Professional consultants can provide tailored advice, help navigate complex issues, and improve your overall data management practices.

By adopting these advanced strategies, sellers can effectively manage package_contains relationships, minimize the risk of "Error 990100: The parent SKU __was refused because there exists at least one non-approved package_contains relationship," and ensure accurate and compliant product listings on Amazon. Proper data management not only prevents errors but also enhances the visibility, searchability, and overall performance of your products on the platform.

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