Amazon Error: 96009 Error 96009: The listing title is more than the allowed character limit

The "Error 96009: The listing title xxx is more than x characters" occurs when the provided listing title exceeds the maximum character limit set by Amazon for that product category.
Home
|
Common Errors
|
Amazon
|
Error 96009: The listing title is more than the allowed character limit

Error Description

The "Error 96009: The listing title is more than the allowed character limit" error indicates that the product title entered exceeds Amazon’s specified character limit for that category. Amazon enforces title length restrictions to ensure listings are clear, concise, and easy to read, which helps maintain a consistent shopping experience for customers.

Common Causes:

  1. Exceeding Character Limits: Entering a product title that is longer than the allowed number of characters.
  2. Including Excessive Details: Adding unnecessary details to the product title that could be included in other fields.
  3. Typographical Errors: Mistakes in typing the product title resulting in an excessively long entry.

Error Solution

To resolve the "Error 96009: The listing title is more than the allowed character limit," follow these steps:

  1. Identify the Exceeding Title:
    • Review the error message details in Amazon Seller Central to identify the specific SKU and the product title causing the issue.
  2. Verify Title Length Requirements:
    • Refer to Amazon’s guidelines to determine the maximum character limit for the product title in the specific category.
    • The character limit typically ranges between 50 to 200 characters, depending on the product category.
  3. Edit the Exceeding Title:
    • Access your inventory file or the specific product listing.
    • Shorten the product title to fit within the allowed character limit.

Example Corrections:

  • Before: "Super Cool Ultra Modern and Amazingly Innovative Product with Many Features and Benefits for Everyday Use in the Kitchen, Office, and More"
  • After: "Super Cool Modern Innovative Product with Many Features"
  1. Use Amazon’s Templates:
    • Ensure you are using the correct category-specific templates provided by Amazon.
    • These templates help ensure that each attribute is populated according to Amazon’s requirements.
  2. Submit the Corrected Data:
    • Prepare a new inventory file with the corrected title values.
    • Use Amazon’s bulk upload tools to submit the corrected inventory file.
    • Validate the file before uploading to ensure it meets Amazon’s requirements.
  3. Monitor and Verify Updates:
    • After submission, monitor the status of your SKU updates in Amazon Seller Central.
    • Verify that the error is resolved and that the listing is active without issues.
  4. Implement Data Validation Checks:
    • Integrate data validation checks in your inventory management system to ensure that title lengths conform to Amazon’s requirements.
    • Use automated tools to validate and verify the correctness of product data before submitting listings.
  5. Educate Your Team:
    • Train your team on Amazon’s requirements for product titles and the importance of adhering to character limits.
    • Provide guidelines and resources to help them stay updated with Amazon’s requirements.

Pro Tip

Advanced Strategies for Managing Product Titles on Amazon

  1. Develop a Comprehensive Data Management System:
    • Implement a robust data management system to centralize and manage all product information, including product titles. Such systems help ensure data accuracy, consistency, and compliance with Amazon's guidelines.
    • Utilize software that integrates with Amazon’s API to automate the synchronization of product data, minimizing the risk of exceeding character limits.
  2. Create Standard Operating Procedures (SOPs):
    • Develop and document SOPs for entering and managing product data. These procedures should include steps for verifying title lengths, using the correct templates, and validating data before submission.
    • Regularly update these SOPs to reflect any changes in Amazon’s requirements or your internal processes.
  3. Regular Training and Updates:
    • Provide ongoing training for your team on Amazon’s standards for product titles and the importance of adhering to character limits. Ensure they understand the impact of non-compliance on listing visibility and performance.
    • Keep your team informed about any updates or changes in Amazon’s guidelines through regular briefings or training sessions.
  4. Conduct Periodic Data Audits:
    • Schedule regular audits of your product listings to ensure compliance with Amazon’s title length requirements. Use audit reports to identify and correct any discrepancies.
    • Implement corrective actions based on audit findings to prevent recurring issues.
  5. Utilize Amazon’s Tools and Resources:
    • Take advantage of the tools and resources provided by Amazon, such as inventory templates and validation tools, to ensure your product data is complete and compliant.
    • Use Amazon’s Seller Central support and forums to stay informed about best practices and common issues faced by other sellers.
  6. Engage with the Seller Community:
    • Participate in Amazon seller forums and communities to share experiences and learn from other sellers. Engage in discussions about data management and compliance to gain insights and best practices.
    • Attend webinars, workshops, and events hosted by Amazon or industry experts to enhance your understanding and skills.
  7. Monitor Product Performance Metrics:
    • Regularly monitor the performance metrics of your listings to identify any potential issues related to title lengths. Use performance reports to track the impact of accurate data management on sales and visibility.
    • Address any performance issues promptly to maintain compliance and optimize your listings.
  8. Implement Automated Solutions:
    • Consider implementing automated solutions or software that can assist in managing product data. These tools can help validate data, automate updates, and integrate with your inventory management system.
    • Evaluate the benefits of such solutions to determine if they can enhance your data management processes and reduce the risk of exceeding character limits.
  9. Stay Updated with Amazon’s Policies:
    • Regularly review Amazon’s policies and guidelines regarding product listings and title lengths. Stay informed about any changes or updates that may affect your listings.
    • Subscribe to Amazon’s newsletters and follow their seller blogs to receive the latest information and updates.
  10. Professional Consultation:
    • If you face ongoing challenges with managing product titles, consider seeking professional consultation from experts specializing in Amazon compliance and data management.
    • Professional consultants can provide tailored advice, help navigate complex issues, and improve your overall data management practices.

By adopting these advanced strategies, sellers can effectively manage product titles, minimize the risk of "Error 96009: The listing title xxx is more than x characters," and ensure accurate and compliant product listings on Amazon. Proper data management not only prevents errors but also enhances the visibility, searchability, and overall performance of your products on the platform.

Get more out of your multichannel business the easy way with EasyChannel!

14-day free trial
No credit card needed!
Full access from day one
MacBook mockupiPhone mockup
Cookie Consent

By clicking “Accept”, you agree to enhance site navigation by storing "cookies" on your device. Cookies help us analyze site usage and assist in marketing products that can help you, providing you with a personalized experience. Your data or external website usage is never shared.

View our Privacy Policy for more information.
Cookie settings
Cookie Consent

By clicking “Accept”, you agree to enhance site navigation by storing "cookies" on your device. Cookies help us analyze site usage and assist in marketing products that can help you, providing you with a personalized experience. Your data or external website usage is never shared.

View our Privacy Policy for more information.