Amazon Error: 90197 Error 90197: Value for 'display' is greater than the allowed maximum '30

Advanced Strategies for Managing Attribute Limits on Amazon

1. Develop a Comprehensive Data Management System:
   • Implement a robust data management system to centralize and manage all product information, including attribute limits. Such systems help ensure data accuracy, consistency, and compliance with Amazon's guidelines.
   • Utilize software that integrates with Amazon’s API to automate the synchronization of product data, minimizing the risk of exceeding attribute limits.
2. Create Standard Operating Procedures (SOPs):
   • Develop and document SOPs for entering and managing product data. These procedures should include steps for verifying attribute values, using the correct templates, and validating data before submission.
   • Regularly update these SOPs to reflect any changes in Amazon’s requirements or your internal processes.
3. Regular Training and Updates:
   • Provide ongoing training for your team on Amazon’s standards for attribute limits and the importance of accurate data entry. Ensure they understand the impact of exceeding limits on listing visibility and performance.
   • Keep your team informed about any updates or changes in Amazon’s guidelines through regular briefings or training sessions.
4. Conduct Periodic Data Audits:
   • Schedule regular audits of your product listings to ensure compliance with Amazon’s attribute value requirements. Use audit reports to identify and correct any discrepancies.
   • Implement corrective actions based on audit findings to prevent recurring issues.
5. Utilize Amazon’s Tools and Resources:
   • Take advantage of the tools and resources provided by Amazon, such as inventory templates and validation tools, to ensure your product data is complete and compliant.
   • Use Amazon’s Seller Central support and forums to stay informed about best practices and common issues faced by other sellers.
6. Engage with the Seller Community:
   • Participate in Amazon seller forums and communities to share experiences and learn from other sellers. Engage in discussions about data management and compliance to gain insights and best practices.
   • Attend webinars, workshops, and events hosted by Amazon or industry experts to enhance your understanding and skills.
7. Monitor Product Performance Metrics:
   • Regularly monitor the performance metrics of your listings to identify any potential issues related to attribute values. Use performance reports to track the impact of accurate data management on sales and visibility.
   • Address any performance issues promptly to maintain compliance and optimize your listings.
8. Implement Automated Solutions:
   • Consider implementing automated solutions or software that can assist in managing product data. These tools can help validate data, automate updates, and integrate with your inventory management system.
   • Evaluate the benefits of such solutions to determine if they can enhance your data management processes and reduce the risk of exceeding attribute limits.
9. Stay Updated with Amazon’s Policies:
   • Regularly review Amazon’s policies and guidelines regarding product listings and attribute limits. Stay informed about any changes or updates that may affect your listings.
   • Subscribe to Amazon’s newsletters and follow their seller blogs to receive the latest information and updates.
10. Professional Consultation:
    • If you face ongoing challenges with managing attribute values, consider seeking professional consultation from experts specializing in Amazon compliance and data management.
    • Professional consultants can provide tailored advice, help navigate complex issues, and improve your overall data management practices.

By adopting these advanced strategies, sellers can effectively manage attribute values, minimize the risk of "Error 90197: Value for 'display' is greater than the allowed maximum '30'," and ensure accurate and compliant product listings on Amazon. Proper data management not only prevents errors but also enhances the visibility, searchability, and overall performance of your products on the platform.