Amazon Error: 6024 Error 6024: You are not authorised to list products under this brand

The "Error 6024: You Are Not Authorized to List Products Under This Brand" occurs when a seller attempts to list a product under a brand for which they do not have authorization from Amazon.
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Error 6024: You are not authorised to list products under this brand

Error Description

The "Error 6024: You Are Not Authorized to List Products Under This Brand" error indicates that Amazon has restricted the seller from listing products under a specific brand. This restriction is typically in place to protect brand integrity, prevent counterfeit products, and ensure that only authorized sellers can list items under the brand. Brands registered in Amazon’s Brand Registry often have such protections to maintain control over their product listings.

Common Causes:

  1. Brand Protection Measures: The brand has restricted listing permissions to authorized sellers only.
  2. Lack of Authorization: The seller does not have the necessary approval or authorization from the brand owner or Amazon.
  3. Brand Registry Enrollment: The brand is enrolled in Amazon’s Brand Registry, which imposes stricter controls over who can list products under the brand.
  4. Previous Compliance Issues: Past violations or compliance issues with the brand or category.

Error Solution

To resolve the "Error 6024: You Are Not Authorized to List Products Under This Brand" on Amazon, follow these steps:

  1. Verify Brand Authorization Requirements:
    • Check if the brand you are trying to list is part of Amazon’s Brand Registry and requires specific authorization.
    • Visit Amazon Seller Central and navigate to the Brand Registry section to understand the requirements and restrictions.
  2. Obtain Authorization from the Brand Owner:
    • Contact the brand owner or manufacturer to request authorization to list products under their brand. Obtain an authorization letter or other supporting documentation.
    • Ensure that the authorization is clearly documented and includes details such as your seller account information, the brand name, and the scope of authorization.
  3. Submit Authorization Request to Amazon:
    • Log in to Amazon Seller Central and navigate to the section for submitting brand authorization requests.
    • Provide all required information, including the authorization letter from the brand owner, proof of purchase or invoices, and any other relevant documentation.
    • Follow the instructions carefully to ensure that your request is complete and accurate.
  4. Enroll in Amazon Brand Registry:
    • If you are the brand owner, consider enrolling your brand in Amazon’s Brand Registry. This program provides enhanced control over your brand’s product listings and helps protect against unauthorized listings.
    • Follow the enrollment process and provide the required documentation to verify your brand ownership.
  5. Review Compliance and Performance Metrics:
    • Ensure that your seller account complies with Amazon’s policies and guidelines. Review your performance metrics, such as order defect rate, cancellation rate, and late shipment rate.
    • Address any compliance issues or performance concerns that may affect your ability to list under the brand.
  6. Submit a Detailed Explanation:
    • When submitting your authorization request, provide a detailed explanation and justification for why you should be allowed to list products under the brand. Include any supporting documentation or evidence to back up your request.
    • Clearly explain the relationship between your business and the brand and how you intend to maintain compliance with Amazon’s guidelines.
  7. Monitor the Status of Your Request:
    • After submitting your authorization request, monitor the status through Amazon Seller Central. Amazon may provide updates or request additional information during the review process.
    • Respond promptly to any requests for additional information or clarification.
  8. Contact Amazon Support if Needed:
    • If you encounter any issues or need further assistance with your authorization request, contact Amazon Seller Support. Provide detailed information about the error, the steps you have taken to address the issue, and any relevant documentation.
    • Seek guidance from Amazon support on the best course of action to resolve the error.

Pro Tip

Advanced Strategies for Managing Brand Authorization on Amazon:

  1. Develop Strong Relationships with Brand Owners:
    • Establish strong relationships with brand owners and manufacturers to ensure you have the necessary authorization to list their products. Regular communication and collaboration can help secure the required permissions.
    • Maintain records of all authorization letters and agreements with brand owners for future reference.
  2. Utilize Amazon’s Brand Registry:
    • If you are the brand owner, leverage the benefits of Amazon’s Brand Registry. This program provides enhanced protection and control over your brand’s product listings on Amazon.
    • Use Brand Registry tools to manage your brand’s presence on Amazon effectively and ensure compliance with Amazon’s guidelines.
  3. Implement a Comprehensive Compliance Program:
    • Establish a comprehensive compliance program within your business to ensure adherence to Amazon’s policies and guidelines. This includes regular training for your team on compliance requirements and best practices.
    • Maintain detailed records of compliance activities and documentation to streamline the approval process for brand authorization.
  4. Conduct Regular Data Audits:
    • Perform regular audits of your product listings to ensure that all brand information is accurate and compliant with Amazon’s guidelines. Use audit reports to track compliance and address any recurring issues.
    • Schedule periodic audits to identify and correct any issues with brand authorizations and listing practices.
  5. Monitor Brand Performance Metrics:
    • Regularly monitor the performance metrics of your brand’s listings on Amazon. Use performance assessment tools to identify and address any issues affecting your brand’s visibility and sales.
    • Address performance issues promptly to maintain a positive brand reputation on Amazon.
  6. Optimize Documentation Processes:
    • Implement efficient documentation processes to ensure that all required documents for brand authorization are readily available and accurately maintained. Use digital tools to organize and manage documentation.
    • Ensure that documentation is regularly reviewed and updated to reflect any changes in requirements or product information.
  7. Engage with Amazon’s Support Programs:
    • Participate in Amazon’s support programs designed to help sellers improve their brand management and compliance. Programs such as the Marketplace Growth program provide valuable resources and support.
    • Stay informed about new support programs and opportunities offered by Amazon.
  8. Use Professional Services:
    • Consider hiring professional services or consultants specializing in Amazon compliance and brand management. These experts can help navigate the approval process, prepare necessary documentation, and improve your chances of gaining authorization.
    • Evaluate the cost and benefits of professional services to determine if they are a worthwhile investment for your business.
  9. Educate Your Team:
    • Train your team on best practices for managing brand authorizations and ensuring compliance with Amazon’s guidelines. Ensure they understand the importance of accurate data entry and following standardized procedures.
    • Provide guidelines and checklists to help your team review and submit brand authorization requests effectively.
  10. Stay Informed About Brand Policies:
    • Regularly review Amazon’s guidelines and requirements for brand authorizations. Stay informed about any changes or updates that may affect your ability to list products under specific brands.
    • Subscribe to Amazon’s newsletters and follow their seller blogs for the latest information.
  11. Engage with the Seller Community:
    • Participate in Amazon seller forums and communities to share experiences, seek advice, and collaborate with other sellers. Engage in discussions about managing brand authorizations and compliance to gain insights and best practices.
    • Attend webinars, workshops, and events hosted by Amazon or industry experts to stay informed and network with other sellers.

By following these strategies and maintaining a proactive approach to managing brand authorizations, sellers can minimize the risk of "Error 6024: You Are Not Authorized to List Products Under This Brand" on Amazon, ensuring accurate and compliant product listings. Proper management of brand authorizations not only helps in preventing errors but also enhances overall visibility, searchability, and sales performance on the platform.

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