Amazon Error: 20007 Title Length Exceeded

The "Title Length Exceeded" error is encountered by sellers on Amazon when the title of their product listing surpasses the maximum character limit set by Amazon’s guidelines. Product titles are crucial for searchability and conveying key information about the product, but they must also adhere to specific length and formatting requirements to ensure consistency and clarity across the platform.

Common Causes of Title Length Exceeded Error:

1. Exceeding Character Limits: Amazon typically limits product titles to a maximum of 200 characters, although this can vary by category.
2. Overly Descriptive Titles: Including too many descriptive details, such as dimensions, materials, or multiple keywords, can easily push the title over the limit.
3. Redundant Information: Repeating information or including unnecessary details that do not enhance the product’s visibility or appeal.
4. Inclusion of Promotional Phrases: Adding promotional phrases like “Best Seller,” “Free Shipping,” or “100% Guarantee” can lead to overly long titles and are generally against Amazon's guidelines.

To resolve the "Title Length Exceeded" error, follow these steps:

1. Check Amazon’s Guidelines:
   • Review Amazon’s guidelines for product titles in the relevant category. Ensure you understand the specific character limit and formatting rules.
2. Edit and Shorten the Title:
   • Reduce the title length to meet the character limit. Focus on retaining essential information that helps identify the product clearly and accurately.
3. Remove Redundant Information:
   • Eliminate redundant or unnecessary details that do not contribute to the product’s key identification. For example, avoid repeating the brand name if it’s already mentioned.
4. Prioritize Important Keywords:
   • Include the most important keywords at the beginning of the title. Keywords should be relevant and improve the product's searchability without making the title excessively long.
5. Simplify Descriptive Details:
   • Simplify descriptive details by using concise language. Use standard abbreviations where appropriate, but ensure they are commonly understood.
6. Avoid Promotional Phrases:
   • Remove any promotional phrases or non-essential information. Amazon’s guidelines typically prohibit the use of promotional language in product titles.
7. Use Bullet Points for Details:
   • Shift detailed descriptions to the bullet points or product description section. This allows you to provide additional information without cluttering the title.
8. Review Similar Listings:
   • Look at similar successful listings in your category to see how they format their titles within the character limit. Use these as a reference for structuring your own titles.
9. Test Different Versions:
   • Experiment with different versions of the title to find a concise yet descriptive format that fits within the character limit and retains essential information.