Amazon Error: 20006 Suppressed Listing

The "Suppressed Listing" error on Amazon signifies that a product listing has been removed from search results and is no longer visible to customers. Amazon suppresses listings to maintain high standards of quality, accuracy, and compliance across its platform. Suppressed listings can negatively impact sales and visibility, and addressing the underlying issues is crucial for reinstating the listing.

Common Causes of Suppressed Listing Error:

1. Missing Information: Key product details, such as titles, images, or descriptions, are missing or incomplete.
2. Incorrect Information: Inaccurate or misleading product information, including incorrect product identifiers, titles, or descriptions.
3. Policy Violations: Violations of Amazon’s listing policies, such as prohibited content, keyword stuffing, or inappropriate categorization.
4. Poor Image Quality: Low-resolution images, images without white backgrounds, or images that do not meet Amazon’s requirements.
5. Performance Metrics: Poor seller performance metrics, including high return rates, negative reviews, or poor customer service ratings.
6. Category-specific Requirements: Failure to meet specific requirements for certain product categories.

To resolve the "Suppressed Listing" error, follow these steps:

1. Identify the Reason for Suppression:
   • Review the notification from Amazon or check the Account Health Dashboard to identify the specific reason(s) for the listing suppression. Amazon typically provides detailed reasons for why a listing was suppressed.
2. Review Amazon’s Listing Guidelines:
   • Familiarize yourself with Amazon’s listing quality guidelines and policies. Ensure you understand the requirements for accurate and compliant product listings.
3. Update Missing Information:
   • Ensure all required fields are filled out completely. This includes product titles, descriptions, bullet points, images, and product identifiers (UPC, EAN, ASIN).
4. Correct Inaccurate Information:
   • Verify that all product information is accurate and up-to-date. Correct any inaccuracies in titles, descriptions, and other product details.
   • Ensure that product identifiers (UPC, EAN, ASIN) match the product details.
5. Adhere to Policy Guidelines:
   • Remove any prohibited content, keyword stuffing, or inappropriate categorization from your listings. Ensure that all information complies with Amazon’s policies.
6. Improve Image Quality:
   • Upload high-resolution images that meet Amazon’s image requirements. Ensure the main image has a pure white background (RGB 255, 255, 255) and clearly shows the product.
7. Enhance Listing Quality:
   • Provide detailed and informative product descriptions and bullet points. Highlight key features, benefits, and uses of the product to enhance the listing quality.
8. Monitor Performance Metrics:
   • Regularly monitor and improve your seller performance metrics. Address any issues related to high return rates, negative reviews, or poor customer service.
9. Category-specific Compliance:
   • Ensure compliance with category-specific requirements. Some categories have unique guidelines and standards that must be adhered to.
10. Resubmit the Listing:
    • After making the necessary corrections, resubmit your listing for review. Use Amazon Seller Central to update and submit your corrected listing.
11. Contact Amazon Seller Support:
    • If you are unable to resolve the issue, contact Amazon Seller Support for assistance. Provide detailed information about the error and the steps you’ve taken to address it.