Amazon Error: 19098 Error 19098: This ASIN has GTIN codes that do not match the brand associated to the ASIN

The "Error 19098: This ASIN has GTIN codes that do not match the brand associated to the ASIN" error indicates that the GTIN (UPC, EAN, or ISBN) assigned to your product does not correspond to the brand information that is registered with that ASIN. GTINs are unique identifiers for products and must be correctly associated with the correct brand. Discrepancies can arise from incorrect GTIN entry, using invalid or recycled GTINs, or brand information not aligning with the registered GTIN. Ensuring the accuracy of GTIN and brand associations is crucial for maintaining the integrity of product listings on Amazon.

Common Causes:

1. Incorrect GTIN Entry: Typographical errors or incorrect GTIN entries that do not match the brand.
2. Invalid or Recycled GTINs: Using GTINs that are not valid or have been previously assigned to another product.
3. Mismatched Brand Information: Brand information that does not align with the GTIN records.
4. Third-Party Supplier Issues: Receiving products from suppliers with incorrect or mismatched GTINs.
5. GTIN Registration Issues: Issues with the initial registration of the GTINs that do not accurately reflect the brand.

To resolve the "Error 19098: This ASIN has GTIN codes that do not match the brand associated to the ASIN" on Amazon, follow these steps:

1. Review the GTIN Discrepancy Notification:
   • Log in to Amazon Seller Central and review the notification or email you received regarding the GTIN discrepancy. This will provide specific details about the flagged ASIN and the GTIN mismatch.
2. Identify the Incorrect GTIN:
   • Examine the product listing to identify the GTIN that does not match the brand associated with the ASIN. Compare the GTIN information with the official records from the GTIN issuer (e.g., GS1).
3. Verify GTIN and Brand Association:
   • Verify the correct GTIN and its associated brand by checking the official GTIN database, such as GS1’s GEPIR (Global Electronic Party Information Registry). Ensure that the GTIN correctly corresponds to the brand.
4. Correct the GTIN or Brand Information:
   • If the GTIN entry is incorrect, update the product listing with the correct GTIN that matches the brand.
   • If the brand information is incorrect, update the brand details in the product listing to match the GTIN records.
5. Contact Your Supplier:
   • If the GTIN issue stems from a third-party supplier, contact the supplier to verify the correct GTIN and brand information. Ensure they provide valid and correctly registered GTINs.
6. Update Product Listings:
   • After verifying and correcting the GTIN and brand information, update your product listing in Amazon Seller Central. Ensure that all details comply with Amazon’s guidelines and accurately reflect the correct GTIN and brand association.
7. Submit Proof of Correct GTIN:
   • If necessary, prepare and submit proof of the correct GTIN and brand association to Amazon. This may include:
     • Official documentation from the GTIN issuer (e.g., GS1).
     • Invoices or documentation from your supplier verifying the correct GTIN.
   • Use Amazon’s tools and resources to upload and manage the required documentation.
8. Regularly Monitor Listings:
   • Regularly monitor your product listings to ensure ongoing compliance with Amazon’s GTIN and brand association requirements. This helps prevent future discrepancies and errors.
9. Contact Amazon Support:
   • If you encounter any issues during the resolution process or need further assistance, contact Amazon Seller Support. Provide detailed information about the GTIN discrepancy, the steps you have taken to address it, and any relevant documentation.
   • Engage with Amazon seller forums and communities to seek advice from other sellers who might have faced similar issues.