Amazon Error: 19021 Error 19021: Trademark on Product Detail Page

The "Error 19021: Trademark on Product Detail Page" occurs when Amazon flags a product listing due to the unauthorized use of a trademark in the product title, description, images, or other listing details.
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Error 19021: Trademark on Product Detail Page

Error Description

The "Error 19021: Trademark on Product Detail Page" indicates that Amazon has identified the use of a trademark on your product detail page without proper authorization. This typically involves the use of brand names, logos, or other trademarked elements in your product title, description, images, or other parts of the listing. Unauthorized use of trademarks can lead to intellectual property rights violations, causing Amazon to take action to protect the rights of trademark holders.

Common Causes:

  1. Unauthorized Use of Brand Names: Including brand names or trademarks in your listing without proper authorization from the trademark owner.
  2. Misleading Listings: Using trademarks in a way that could mislead customers into thinking your product is associated with or endorsed by the trademark owner.
  3. Logo or Image Use: Displaying trademarked logos or images in your product photos or listing details.
  4. Keyword Stuffing: Using trademarked terms as keywords to improve search visibility without authorization.
  5. Third-Party Supplier Issues: Listing products supplied by third parties that may involve unauthorized trademark use.

Error Solution

To resolve the "Error 19021: Trademark on Product Detail Page" on Amazon, follow these steps:

  1. Review the Trademark Notification:
    • Log in to Amazon Seller Central and review the notification or email you received regarding the trademark issue. This will provide specific details about the flagged listing and the unauthorized trademark usage.
  2. Identify Unauthorized Trademark Use:
    • Carefully examine your product listing, including the title, description, images, and any other details, to identify where the unauthorized trademark is used.
    • Cross-reference with Amazon’s guidelines and the trademark owner’s policies to understand the specific violation.
  3. Remove or Replace Unauthorized Content:
    • Edit your product listing to remove or replace the unauthorized trademark content. This includes:
      • Removing trademarked brand names from the title and description if you do not have authorization.
      • Replacing trademarked logos or images with generic, non-infringing visuals.
      • Avoiding the use of trademarked terms as keywords.
  4. Verify Authorization:
    • If you believe you have authorization to use the trademark, gather documentation such as authorization letters, brand agreements, or licensing contracts.
    • Ensure that your use of the trademark complies with the terms of the authorization or licensing agreement.
  5. Submit Proof of Authorization:
    • If you have authorization, submit the necessary documentation to Amazon to prove your right to use the trademark. This may include:
      • Authorization letters from the trademark owner.
      • Licensing agreements or contracts.
      • Any other relevant documentation demonstrating your right to use the trademark.
    • Use Amazon’s tools and resources to upload and manage the required documentation.
  6. Update and Monitor Listings:
    • After making the necessary changes, update your product listing in Amazon Seller Central. Ensure that all details comply with Amazon’s guidelines and trademark policies.
    • Regularly monitor your listings for any future issues and ensure ongoing compliance with trademark laws.
  7. Communicate with the Trademark Owner:
    • If you have questions or need clarification about the use of a specific trademark, contact the trademark owner directly. Seek their guidance or authorization for the appropriate use of their trademark in your listings.
  8. Educate Your Team:
    • Train your team on best practices for creating product listings that comply with trademark laws and Amazon’s guidelines. Ensure they understand the importance of respecting intellectual property rights.
    • Implement checks and procedures to verify the accuracy and compliance of product listings before publishing them.
  9. Contact Amazon Support:
    • If you encounter any issues during the resolution process or need further assistance, contact Amazon Seller Support. Provide detailed information about the trademark issue, the steps you have taken to address it, and any relevant documentation.
    • Engage with Amazon seller forums and communities to seek advice from other sellers who might have faced similar issues.

Pro Tip

Advanced Strategies for Managing Trademark Compliance on Amazon:

  1. Implement Intellectual Property Management Tools:
    • Use intellectual property management tools to track and manage your use of trademarks in product listings. These tools can help ensure that all necessary steps are taken promptly and accurately.
    • Integrate these tools with your product information management system to ensure seamless data synchronization and avoid compliance-related issues.
  2. Standardize Trademark Use Procedures:
    • Develop standardized procedures for using trademarks in product listings to ensure consistency and compliance across all listings. Use predefined templates and workflows for listing creation.
    • Regularly update these procedures to reflect any changes in trademark laws or your own data management practices.
  3. Use Product Information Management (PIM) Systems:
    • Implement a PIM system to centralize and manage all product data, including trademark information and authorization documentation. PIM systems help ensure that data is accurate, complete, and consistently formatted across all platforms.
    • Integrate your PIM system with Amazon to synchronize data automatically and prevent errors.
  4. Conduct Regular Compliance Audits:
    • Perform regular audits of your product listings to ensure that all information is accurate, up-to-date, and compliant with Amazon’s guidelines. Use audit reports to track compliance and address any recurring issues.
    • Schedule periodic audits to identify and correct any issues with trademark usage.
  5. Educate Your Team:
    • Train your team on best practices for using trademarks in product listings. Ensure they understand the importance of accurate data entry and following standardized procedures.
    • Provide guidelines and checklists to help your team review and update product listings effectively.
  6. Monitor Regulatory Changes:
    • Regularly review updates from Amazon and industry standards regarding trademark use and compliance. Stay informed about any changes that might affect your listings.
    • Participate in industry forums and communities to learn from other sellers and share best practices.
  7. Optimize Bulk Editing Tools:
    • Use Amazon’s bulk editing tools to update product information and compliance documentation for multiple listings simultaneously. Ensure that bulk updates are accurately configured and comply with platform guidelines.
    • Validate bulk editing files before uploading to minimize the risk of errors.
  8. Use Automation for Compliance Management:
    • Implement automation tools to manage data entry and verification processes related to trademark usage. Automation reduces the risk of manual errors and ensures that data is consistently accurate.
    • Tools like Zapier or Integromat can integrate with your e-commerce systems to automate compliance management tasks.
  9. Utilize Competitor Analysis:
    • Analyze competitor listings to understand how they manage trademark usage within the platform’s limits. Use this insight to refine your own strategy.
    • Identify successful patterns and adapt them to your products.
  10. Stay Proactive:
    • Establish a proactive approach to managing trademark usage by regularly monitoring for any updates or changes in Amazon’s guidelines.
    • Ensure that your compliance management system is flexible and can quickly adapt to new regulations and customer expectations.

By following these strategies and maintaining a proactive approach to managing trademark usage, sellers can minimize the risk of "Error 19021: Trademark on Product Detail Page" on Amazon, ensuring accurate and compliant product listings. Proper management of trademarks not only helps in preventing errors but also enhances overall visibility, searchability, and sales performance on the platform.

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