Amazon Error: 18653 Error 18653: Trademark Logo Misuse TOSHIBA

The "Error 18653: Trademark Logo Misuse TOSHIBA" indicates that Amazon's automated systems or trademark holders have flagged your product listing for improper use of the TOSHIBA trademark or logo. Trademark misuse can occur in various forms, such as using the TOSHIBA logo without permission, displaying the logo incorrectly, or misrepresenting a product as a genuine TOSHIBA item when it is not. Amazon takes trademark violations seriously to protect brand integrity and prevent counterfeit or misleading products from being sold on its platform.

Common Causes:

1. Unauthorized Use: Using the TOSHIBA trademark or logo without obtaining proper authorization or licensing from the brand.
2. Incorrect Logo Display: Displaying the TOSHIBA logo in a manner that violates trademark guidelines, such as altering the logo or using it inappropriately.
3. Misleading Representations: Listing products that are not genuine TOSHIBA items but implying or stating that they are.
4. Inaccurate Product Listings: Including TOSHIBA in the product title, description, or images for products that do not have an official affiliation with the brand.

To resolve the "Error 18653: Trademark Logo Misuse TOSHIBA" on Amazon, follow these steps:

1. Review Amazon’s Trademark Policies:
   • Familiarize yourself with Amazon’s trademark policies and guidelines. Understand the specific requirements for using brand logos and trademarks in product listings.
2. Identify Trademark Misuse:
   • Log in to Amazon Seller Central and navigate to the product listing flagged with the error. Review the listing to identify any unauthorized or incorrect use of the TOSHIBA trademark or logo.
   • Check the product title, description, images, and any other content for trademark violations.
3. Remove or Correct Misuse:
   • If the TOSHIBA trademark or logo is used without authorization, remove it from the product listing. Ensure that the listing does not imply any false affiliation with the TOSHIBA brand.
   • If the logo is displayed incorrectly, correct the display according to TOSHIBA’s trademark usage guidelines. Ensure that the logo is not altered or used inappropriately.
4. Verify Product Authenticity:
   • Ensure that any products listed as TOSHIBA are genuine and sourced from authorized distributors or suppliers. Obtain and retain documentation to prove the authenticity of the products.
   • Remove any listings that cannot be verified as genuine TOSHIBA products.
5. Update Product Listings:
   • Update the product listings in Amazon Seller Central to reflect accurate and authorized use of the TOSHIBA trademark or logo. Ensure that all details comply with Amazon’s and TOSHIBA’s guidelines.
   • Replace any images that incorrectly display the TOSHIBA logo with compliant images.
6. Submit Documentation to Amazon:
   • If necessary, prepare and submit documentation to Amazon to prove that the use of the TOSHIBA trademark or logo is authorized. This may include authorization letters, licensing agreements, or supplier invoices.
   • Use Amazon’s Brand Registry if you are an authorized seller to manage and protect your listings.
7. Communicate with TOSHIBA:
   • If you have a formal relationship with TOSHIBA, communicate with them to obtain guidance on proper trademark usage. Ensure that your listings adhere to their guidelines and receive necessary approvals.
   • Request official documentation from TOSHIBA to support your use of their trademark.
8. Monitor and Prevent Future Violations:
   • Implement procedures to regularly review and monitor your product listings for trademark compliance. Use automated tools and manual checks to identify and address any potential violations.
   • Educate your team on trademark policies and best practices to prevent future misuse of trademarks and logos.
9. Contact Amazon Support:
   • If you encounter any issues during the resolution process or need further assistance, contact Amazon Seller Support. Provide detailed information about the error, the steps you have taken, and any relevant documentation.
   • Engage with Amazon seller forums and communities to seek advice from other sellers who might have faced similar issues.