Amazon Error: 18540 Error 18540: The item_name has the following prohibited phrase(s) Valentinstag Geschenk, which are not compliant with Amazon policy and should be removed from the item_name

The "Error 18540: The item_name has the following prohibited phrase(s) Valentinstag Geschenk, which are not compliant with Amazon policy and should be removed from the item_name" occurs when a product listing contains phrases that violate Amazon's policy regarding item names.
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Error 18540: The item_name has the following prohibited phrase(s) Valentinstag Geschenk, which are not compliant with Amazon policy and should be removed from the item_name

Error Description

The "Error 18540: The item_name has the following prohibited phrase(s) Valentinstag Geschenk, which are not compliant with Amazon policy and should be removed from the item_name" indicates that Amazon has identified specific phrases in your product title that are prohibited according to their listing policies. In this case, the phrase "Valentinstag Geschenk" (Valentine's Day Gift) is not allowed. Amazon enforces these rules to maintain a high standard of listing quality and to ensure that product titles are clear, concise, and not misleading.

Common Causes:

  1. Seasonal or Event-Specific Phrases: Using phrases that are specific to holidays, events, or promotions in the product title.
  2. Keyword Stuffing: Including excessive or irrelevant keywords in the product title.
  3. Non-Compliant Descriptions: Descriptions in the title that do not directly describe the product itself but rather an occasion or use case.
  4. Marketing Language: Using promotional language or phrases in the product

Error Solution

To resolve the "Error 18540: The item_name has the following prohibited phrase(s) Valentinstag Geschenk, which are not compliant with Amazon policy and should be removed from the item_name" on Amazon, follow these steps:

  1. Review Amazon’s Title Guidelines:
    • Familiarize yourself with Amazon’s product title guidelines. Ensure you understand the specific requirements and prohibited phrases for product titles.
  2. Identify the Prohibited Phrases:
    • Review the product title to identify the prohibited phrase(s) mentioned in the error message. In this case, the phrase "Valentinstag Geschenk" needs to be removed.
  3. Revise the Product Title:
    • Remove the prohibited phrase(s) from the product title. Ensure that the revised title accurately describes the product without including any promotional or event-specific language.
    • Make sure the title is concise, clear, and follows Amazon’s guidelines for product titles.
  4. Use Appropriate Keywords:
    • Ensure that the revised title includes relevant keywords that accurately describe the product. Avoid keyword stuffing or including irrelevant terms.
    • Focus on keywords that customers are likely to use when searching for the product.
  5. Update the Listing:
    • Log in to Amazon Seller Central and navigate to the product listing in question.
    • Update the product title with the revised version that complies with Amazon’s guidelines.
    • Save the changes and ensure the listing reflects the updated title.
  6. Validate the Changes:
    • Double-check the updated product title to ensure it complies with Amazon’s guidelines and does not contain any prohibited phrases or promotional language.
    • Verify that the revised title accurately describes the product and is optimized for search.
  7. Monitor Listing Compliance:
    • Continuously monitor your product listings for compliance with Amazon’s policies. Regularly review titles and descriptions to ensure they meet Amazon’s standards.
    • Stay informed about any updates or changes to Amazon’s listing policies.
  8. Contact Amazon Support:
    • If you encounter any issues during the update process or need further assistance, contact Amazon Seller Support. Provide detailed information about the error, the steps you have taken, and any relevant documentation.
    • Engage with Amazon seller forums and communities to seek advice from other sellers who might have faced similar issues.

Pro Tip

Advanced Strategies for Managing Product Titles on Amazon:

  1. Implement Title Management Tools:
    • Use title management tools to automate and streamline the process of creating and optimizing product titles. These tools can help ensure that all titles comply with Amazon’s guidelines and are optimized for search.
    • Integrate these tools with your inventory management system to ensure seamless data synchronization and avoid title-related issues.
  2. Standardize Title Creation Procedures:
    • Develop standardized procedures for creating and optimizing product titles to ensure consistency and compliance across all listings. Use predefined templates and workflows for title management.
    • Regularly update these procedures to reflect any changes in Amazon’s requirements or your own data management practices.
  3. Use Product Information Management (PIM) Systems:
    • Implement a PIM system to centralize and manage all product data, including titles. PIM systems help ensure that data is accurate, complete, and consistently formatted across all platforms.
    • Integrate your PIM system with Amazon to synchronize data automatically and prevent errors.
  4. Conduct Regular Title Audits:
    • Perform regular audits of your product titles to ensure that all information is accurate, up-to-date, and compliant with Amazon’s guidelines. Use audit reports to track compliance and address any recurring issues.
    • Schedule periodic audits to identify and correct any issues with title compliance.
  5. Educate Your Team:
    • Train your team on best practices for creating and optimizing product titles. Ensure they understand the importance of accurate data entry and following standardized procedures.
    • Provide guidelines and checklists to help your team create and update product titles effectively.
  6. Monitor Regulatory Changes:
    • Regularly review updates from Amazon and industry standards regarding product title management. Stay informed about any changes that might affect your listings.
    • Participate in industry forums and communities to learn from other sellers and share best practices.
  7. Optimize Bulk Editing Tools:
    • Use Amazon’s bulk editing tools to update product titles for multiple listings simultaneously. Ensure that bulk updates are accurately configured and comply with platform guidelines.
    • Validate bulk editing files before uploading to minimize the risk of errors.
  8. Use Automation for Title Management:
    • Implement automation tools to manage data entry and verification processes related to product titles. Automation reduces the risk of manual errors and ensures that data is consistently accurate.
    • Tools like Zapier or Integromat can integrate with your e-commerce systems to automate title management tasks.
  9. Utilize Competitor Analysis:
    • Analyze competitor listings to understand how they manage product titles within the platform’s limits. Use this insight to refine your own strategy.
    • Identify successful patterns and adapt them to your products.
  10. Stay Proactive:
    • Establish a proactive approach to managing product titles by regularly monitoring for any updates or changes in Amazon’s guidelines.
    • Ensure that your title management system is flexible and can quickly adapt to new regulations.

By following these strategies and maintaining a proactive approach to managing product titles, sellers can minimize the risk of "Error 18540: The item_name has the following prohibited phrase(s) Valentinstag Geschenk, which are not compliant with Amazon policy and should be removed from the item_name" on Amazon, ensuring accurate and compliant product listings. Proper management of product titles not only helps in preventing errors but also enhances overall visibility, searchability, and sales performance on the platform.

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