Amazon Error: 18314 Error 18314: Brand code could not be determined for xxx

The "Error 18314: Brand code could not be determined for [Brand]" occurs when Amazon is unable to identify or verify the brand code associated with a product listing.
Home
|
Common Errors
|
Amazon
|
Error 18314: Brand code could not be determined for xxx

Error Description

The "Error 18314: Brand code could not be determined for [Brand]" indicates that Amazon’s system cannot verify or determine the brand code for the specified product. This can happen due to various reasons such as incorrect brand information, unrecognized brand codes, or incomplete brand registration details. Brand codes are essential for ensuring that products are correctly attributed to the respective brands and for maintaining the integrity of brand listings on Amazon.

Common Causes:

  1. Incorrect Brand Information: The brand name or brand code entered in the product listing is incorrect or misspelled.
  2. Unrecognized Brand Code: The brand code is not recognized by Amazon's system.
  3. Incomplete Brand Registration: The brand has not been properly registered or verified in Amazon’s brand registry.
  4. Data Entry Errors: Typographical errors or incorrect formatting in the brand information fields.

Error Solution

To resolve the "Error 18314: Brand code could not be determined for [Brand]" on Amazon, follow these steps:

  1. Review Amazon’s Brand Guidelines:
    • Familiarize yourself with Amazon’s guidelines for brand information and brand codes. Ensure you understand the correct way to enter brand details and the importance of accurate brand information.
  2. Verify Brand Information:
    • Check the brand name and brand code entered in the product listing. Ensure that the information is accurate and matches the official brand details.
    • Correct any typographical errors or misspellings in the brand name and code.
  3. Check Brand Registration Status:
    • Verify that the brand is properly registered and verified in Amazon’s brand registry. Ensure that all necessary details have been provided and approved by Amazon.
    • If the brand is not registered, initiate the brand registration process through Amazon’s Brand Registry.
  4. Provide Additional Documentation:
    • If the brand is recognized but still causing issues, provide additional documentation to Amazon to verify the brand information. This may include invoices, authorization letters, or brand registration certificates.
    • Ensure that all documents are clear, accurate, and meet Amazon’s standards.
  5. Update Product Listing:
    • After verifying and correcting the brand information, update the product listing in Amazon Seller Central. Ensure that the updated information reflects the correct brand name and code.
    • Resubmit the product listing for Amazon’s review and monitor the submission to ensure the error has been resolved.
  6. Contact Amazon Support:
    • If you’ve tried all the above steps and still encounter issues, contact Amazon Seller Support for assistance. Provide detailed information about the error, the steps you have taken, and any relevant documentation.
    • Engage with Amazon seller forums and communities to seek advice from other sellers who might have faced similar issues.

Pro Tip

Advanced Strategies for Managing Brand Information on Amazon:

  1. Implement Brand Management Tools:
    • Use brand management tools to automate and streamline the process of managing brand information and ensuring compliance with Amazon’s guidelines. These tools can help track and organize all necessary documentation for brand verification.
    • Integrate these tools with your inventory management system to ensure seamless data synchronization and avoid brand-related issues.
  2. Standardize Brand Information Procedures:
    • Develop standardized procedures for entering and verifying brand information to ensure consistency and compliance across all listings. Use predefined templates and workflows for brand management.
    • Regularly update these procedures to reflect any changes in Amazon’s requirements or your own data management practices.
  3. Use Product Information Management (PIM) Systems:
    • Implement a PIM system to centralize and manage all product data, including brand information. PIM systems help ensure that data is accurate, complete, and consistently formatted across all platforms.
    • Integrate your PIM system with Amazon to synchronize data automatically and prevent errors.
  4. Conduct Regular Data Audits:
    • Perform regular audits of your product data to ensure that brand information is accurate, up-to-date, and compliant with Amazon’s guidelines. Use audit reports to track compliance and address any recurring issues.
    • Schedule periodic audits to identify and correct any issues with brand information.
  5. Educate Your Team:
    • Train your team on best practices for managing brand information and ensuring compliance with Amazon’s guidelines. Ensure they understand the importance of accurate data entry and following standardized procedures.
    • Provide guidelines and checklists to help your team review and update brand details effectively.
  6. Monitor Regulatory Changes:
    • Regularly review updates from Amazon and industry standards regarding brand management. Stay informed about any changes that might affect your listings.
    • Participate in industry forums and communities to learn from other sellers and share best practices.
  7. Optimize Bulk Editing Tools:
    • Use Amazon’s bulk editing tools to update brand information for multiple listings simultaneously. Ensure that bulk updates are accurately configured and comply with platform guidelines.
    • Validate bulk editing files before uploading to minimize the risk of errors.
  8. Use Automation for Data Entry:
    • Implement automation tools to manage data entry and verification processes related to brand information. Automation reduces the risk of manual errors and ensures that data is consistently accurate.
    • Tools like Zapier or Integromat can integrate with your e-commerce systems to automate brand management tasks.
  9. Utilize Competitor Analysis:
    • Analyze competitor listings to understand how they manage brand information within the platform’s limits. Use this insight to refine your own strategy.
    • Identify successful patterns and adapt them to your products.
  10. Stay Proactive:
    • Establish a proactive approach to managing brand information by regularly monitoring for any updates or changes in Amazon’s guidelines.
    • Ensure that your brand management system is flexible and can quickly adapt to new regulations.

By following these strategies and maintaining a proactive approach to managing brand information, sellers can minimize the risk of "Error 18314: Brand code could not be determined for [Brand]" on Amazon, ensuring accurate and compliant product listings. Proper management of brand details not only helps in preventing errors but also enhances overall visibility, searchability, and sales performance on the platform.

Get more out of your multichannel business the easy way with EasyChannel!

14-day free trial
No credit card needed!
Full access from day one
MacBook mockupiPhone mockup
Cookie Consent

By clicking “Accept”, you agree to enhance site navigation by storing "cookies" on your device. Cookies help us analyze site usage and assist in marketing products that can help you, providing you with a personalized experience. Your data or external website usage is never shared.

View our Privacy Policy for more information.
Cookie settings
Cookie Consent

By clicking “Accept”, you agree to enhance site navigation by storing "cookies" on your device. Cookies help us analyze site usage and assist in marketing products that can help you, providing you with a personalized experience. Your data or external website usage is never shared.

View our Privacy Policy for more information.