Amazon Error: 18102 Error 18102: Matching could not proceed because the submission's data is not similar enough with existing data of the following candidate ASINs:

The "Error 18102: Matching could not proceed because the submission's data is not similar enough with existing data of the following candidate ASINs" occurs when the data provided in a product listing submission does not closely match the existing data of potential candidate ASINs on Amazon.
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Error 18102: Matching could not proceed because the submission's data is not similar enough with existing data of the following candidate ASINs:

Error Description

The "Error 18102: Matching could not proceed because the submission's data is not similar enough with existing data of the following candidate ASINs" indicates that the product data submitted for a new listing does not closely align with any existing ASINs (Amazon Standard Identification Numbers) in Amazon's catalog. This error usually arises when there are discrepancies or inconsistencies in the product details provided, making it difficult for Amazon to determine if the submitted product matches an existing product.

Common Causes:

  1. Inconsistent Product Details: The product details submitted (such as title, brand, model, or specifications) do not closely match any existing ASINs.
  2. Incomplete Data: The submission lacks critical information needed to accurately match it with existing ASINs.
  3. Typographical Errors: Errors in the submitted data, such as misspellings or incorrect values, hinder accurate matching.
  4. Unique Product: The product being submitted is genuinely new and unique, with no close matches in Amazon's catalog.

Error Solution

To resolve the "Error 18102: Matching could not proceed because the submission's data is not similar enough with existing data of the following candidate ASINs" on Amazon, follow these steps:

  1. Review Amazon’s Matching Guidelines:
    • Familiarize yourself with Amazon’s guidelines for product matching. Understand the criteria Amazon uses to match new submissions with existing ASINs.
  2. Identify Discrepancies:
    • Review the product details you submitted. Identify any discrepancies or inconsistencies in the data compared to the candidate ASINs Amazon has suggested.
    • Check for typographical errors, incorrect values, or missing information that might be causing the mismatch.
  3. Correct and Complete Product Details:
    • Ensure that the product details are accurate, complete, and consistent. Include all relevant information such as product title, brand, model number, specifications, and other key attributes.
    • Use correct spelling, standardized terms, and precise values to enhance data accuracy.
  4. Use Amazon’s Catalog Search:
    • Use Amazon’s search tools to find existing products that are similar to your submission. Compare the details of these products with your submission to identify any differences.
    • Make necessary adjustments to your product data to align more closely with similar products in the catalog.
  5. Update Product Listing Submission:
    • Log in to your Amazon Seller Central account and navigate to the problematic product listing submission.
    • Update the product details with the corrected and completed information. Ensure that all fields are properly filled out and formatted according to Amazon’s guidelines.
  6. Resubmit the Product Listing:
    • After making the necessary updates, resubmit the product listing for matching. Monitor the submission to ensure that it is processed correctly and matched with an appropriate ASIN.
    • If the product is genuinely unique, consider creating a new ASIN rather than trying to match with existing ones.
  7. Clear Browser Cache and Cookies:
    • Clear your browser’s cache and cookies to ensure you are viewing the most recent version of your submission.
    • Try using an incognito or private browsing mode to rule out browser-specific problems.
  8. Contact Amazon Support:
    • If you’ve tried all the above steps and still encounter issues, contact Amazon Seller Support for assistance. Provide detailed information about the error, the steps you have taken, and any relevant documentation.
    • Engage with Amazon seller forums and communities to seek advice from other sellers who might have faced similar issues.

Pro Tip

Advanced Strategies for Ensuring Accurate Product Matching on Amazon:

  1. Implement Data Standardization Tools:
    • Use data standardization tools to automate and streamline the process of preparing product data for submission. These tools can help ensure that all data is formatted correctly and consistently before being uploaded.
    • Integrate these tools with your inventory management system to ensure seamless data synchronization and avoid submission issues.
  2. Standardize Data Entry Procedures:
    • Develop standardized procedures for entering and verifying product data to ensure consistency and accuracy across all listings. Use predefined templates and workflows for data management.
    • Regularly update these procedures to reflect any changes in Amazon’s requirements or your own data management practices.
  3. Use Product Information Management (PIM) Systems:
    • Implement a PIM system to centralize and manage all product data. PIM systems help ensure that data is accurate, complete, and consistently formatted across all platforms.
    • Integrate your PIM system with Amazon to synchronize data automatically and prevent errors.
  4. Conduct Regular Data Audits:
    • Perform regular audits of your product data to ensure it is accurate, up-to-date, and compliant with Amazon’s guidelines. Use audit reports to track compliance and address any recurring issues.
    • Schedule periodic audits to identify and correct any issues with product data.
  5. Educate Your Team:
    • Train your team on best practices for managing product data and ensuring accurate submissions. Ensure they understand the importance of detailed and accurate data entry.
    • Provide guidelines and checklists to help your team review and update product data effectively.
  6. Monitor Regulatory Changes:
    • Regularly review updates from Amazon and industry standards regarding product data management and matching criteria. Stay informed about any changes that might affect your listings.
    • Participate in industry forums and communities to learn from other sellers and share best practices.
  7. Optimize Bulk Editing Tools:
    • Use Amazon’s bulk editing tools to update product data for multiple listings simultaneously. Ensure that bulk updates are accurately configured and comply with platform guidelines.
    • Validate bulk editing files before uploading to minimize the risk of errors.
  8. Use Automation for Data Entry:
    • Implement automation tools to manage data entry processes. Automation reduces the risk of manual errors and ensures that data is consistently accurate.
    • Tools like Zapier or Integromat can integrate with your e-commerce systems to automate data management tasks.
  9. Utilize Competitor Analysis:
    • Analyze competitor listings to understand how they manage product data within the platform’s limits. Use this insight to refine your own strategy.
    • Identify successful patterns and adapt them to your products.
  10. Stay Proactive:
    • Establish a proactive approach to managing product data by regularly monitoring for any updates or changes in Amazon’s guidelines.
    • Ensure that your data management system is flexible and can quickly adapt to new regulations.

By following these strategies and maintaining a proactive approach to managing product data, sellers can minimize the risk of "Error 18102: Matching could not proceed because the submission's data is not similar enough with existing data of the following candidate ASINs" on Amazon, ensuring accurate and compliant product listings. Proper management of product data not only helps in preventing errors but also enhances overall visibility, searchability, and sales performance on the platform.

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