Amazon Error: 100037 Error 100037: The selling price was identified as a potential low pricing error

The "Error 100037: The selling price was identified as a potential low pricing error" indicates that the selling price set for the product listing is flagged by Amazon's pricing system as unusually low compared to similar products in the same category. Amazon actively monitors product prices to ensure fairness and to prevent potential errors that could harm the marketplace or mislead buyers. If a price is perceived as excessively low, the listing may be suppressed or require adjustment to proceed.

Common Causes:

1. Incorrect Pricing: Entering an excessively low price by mistake.
2. Market Fluctuations: Setting a price lower than usual due to temporary market changes.
3. Misaligned Pricing Strategy: Deliberately setting a low price that does not align with the market norms.
4. Typographical Errors: Mistakes in the entry of the price value.
5. Bulk Upload Errors: Errors in bulk upload files where prices are incorrectly specified.

To resolve the "Error 100037: The selling price was identified as a potential low pricing error" on Amazon, follow these steps:

1. Review Amazon’s Pricing Guidelines:
   • Familiarize yourself with Amazon’s pricing policies and guidelines to understand what constitutes a fair and competitive price on the platform.
   • Ensure your pricing strategy complies with Amazon’s standards and market expectations.
2. Check Current Listings:
   • Access your Amazon seller dashboard and navigate to the listing with the error. Review the current selling price.
   • Identify any discrepancies or incorrect price entries that may have triggered the error.
3. Conduct Market Research:
   • Research similar products in the same category to determine the typical price range. Compare your product’s features, quality, and brand value with those of similar items.
   • Use Amazon’s pricing tools or third-party market analysis tools to get insights into competitive pricing.
4. Adjust the Selling Price:
   • Adjust the selling price to align with the typical price range for similar products. Ensure the price is competitive but still covers your costs and desired profit margin.
   • Consider offering discounts, promotions, or bundled deals to attract buyers without dropping the price excessively.
5. Ensure Proper Formatting:
   • Verify that the price field is formatted correctly according to Amazon’s requirements. Use numeric values without any special characters or incorrect formats.
   • Ensure that the data is accurately structured to meet Amazon’s format standards.
6. Update Bulk Upload Files:
   • If using bulk upload tools, review your CSV or Excel files to ensure all price fields are properly specified and contain valid data.
   • Use Amazon’s bulk upload templates and validation tools to check for errors before submission.
7. Manual Entry Checks:
   • For individual product listings, manually enter the prices accurately. Double-check for any typographical errors or incorrect entries.
   • Ensure that the prices are correctly formatted and recognized by Amazon.
8. Save and Verify Changes:
   • After making the necessary adjustments, save the changes to the listing. Ensure that the new settings are reflected correctly in your Amazon seller dashboard.
   • Verify that the error has been resolved and that the listing is active with the correct pricing details.
9. Clear Browser Cache and Cookies:
   • Clear your browser’s cache and cookies to ensure you are viewing the most recent version of your listing.
   • Try using an incognito or private browsing mode to rule out browser-specific problems.
10. Contact Amazon Support:
    • If you’ve tried all the above steps and still encounter issues, contact Amazon support for assistance. Provide detailed information about the error and the steps you’ve taken to resolve it.
    • Engage with Amazon seller forums and communities to seek advice from other sellers who might have faced similar issues.