Amazon Listing Errors: Error 100035: Attribute item_name is missing important information

Error Description

The "Error 100035: Attribute item_name is missing important information" indicates that the item_name field in your Amazon product listing lacks critical details required by Amazon's guidelines. The item_name attribute, commonly referred to as the product title, is a crucial element that helps buyers quickly understand what the product is. It must be clear, concise, and include key information such as brand, model, and main features. An incomplete or vague item_name can lead to reduced visibility and lower conversion rates.

Common Causes:

Incomplete Titles: Missing essential information like brand name, product type, or key features.
Vague Descriptions: Using generic or unclear terms that do not provide specific information about the product.
Length Issues: Titles that are too short and do not utilize the allowed character limit to convey enough information.
Bulk Upload Errors: Errors in bulk upload files where the item_name field is not properly populated.
Manual Entry Mistakes: Mistakes made during manual entry of the product title.

Error Solution

To resolve the "Error 100035: Attribute item_name is missing important information" on Amazon, follow these steps:

Review Amazon’s Product Title Guidelines:
- Familiarize yourself with Amazon’s guidelines for creating effective product titles. Understand the required components and formatting rules.
- Ensure your product titles comply with these standards.
Check Current Listings:
- Access your Amazon seller dashboard and navigate to the listing with the error. Review the current item_name field.
- Identify any missing or incomplete information.
Enhance Product Titles:
- Include essential details in the product title, such as:
  - Brand name
  - Product type
  - Key features (e.g., size, color, model number)
  - Use and purpose if relevant
- Ensure the title is clear, concise, and descriptive.
Follow Formatting Rules:
- Use proper capitalization and avoid using all caps.
- Do not include promotional phrases or symbols.
- Keep the title within the character limit set by Amazon (typically 150-200 characters, depending on the category).
Update Bulk Upload Files:
- If using bulk upload tools, review your CSV or Excel files to ensure all item_name fields are properly specified and contain valid data.
- Use Amazon’s bulk upload templates and validation tools to check for errors before submission.
Manual Entry Checks:
- For individual product listings, manually enter the product titles accurately. Double-check for any typographical errors or omissions.
- Ensure that the titles are correctly formatted and recognized by Amazon.
Save and Verify Changes:
- After making the necessary adjustments, save the changes to the listing. Ensure that the new settings are reflected correctly in your Amazon seller dashboard.
- Verify that the error has been resolved and that the listing is active with the correct title details.
Clear Browser Cache and Cookies:
- Clear your browser’s cache and cookies to ensure you are viewing the most recent version of your listing.
- Try using an incognito or private browsing mode to rule out browser-specific problems.
Contact Amazon Support:
- If you’ve tried all the above steps and still encounter issues, contact Amazon support for assistance. Provide detailed information about the error and the steps you’ve taken to resolve it.
- Engage with Amazon seller forums and communities to seek advice from other sellers who might have faced similar issues.

Pro Tip

Advanced Strategies for Managing Product Titles:

Implement Title Management Tools:
- Use title management tools to automate and streamline the process of creating and managing product titles. These tools can help ensure that titles are accurately specified and compliant with Amazon’s guidelines before listings go live.
- Integrate these tools with your inventory management system to ensure seamless data synchronization and avoid conflicts.
Standardize Title Entry Procedures:
- Develop standardized procedures for entering and verifying product titles to ensure consistency across all listings. Use predefined templates and workflows for title management.
- Regularly update these procedures to reflect any changes in Amazon’s requirements or your own data management practices.
Use Product Information Management (PIM) Systems:
- Implement a PIM system to centralize and manage all product data, including titles. PIM systems help ensure that data is accurate, complete, and consistently formatted across all platforms.
- Integrate your PIM system with Amazon to synchronize data automatically and prevent errors.
Conduct Regular Data Audits:
- Perform regular audits of your product data to ensure titles are accurate, up-to-date, and compliant with Amazon’s guidelines. Use audit reports to track compliance and address any recurring issues.
- Schedule periodic audits to identify and correct any issues with product titles.
Educate Your Team:
- Train your team on best practices for managing product titles and ensuring compliance with Amazon’s guidelines. Ensure they understand the importance of accurate data entry and following title procedures.
- Provide guidelines and checklists to help your team review and update title details effectively.
Monitor Competitor Listings:
- Analyze competitor listings to understand how they manage product titles within the platform’s limits. Use this insight to refine your own strategy and ensure compliance.
- Identify successful patterns and adapt them to your products.
Optimize Bulk Editing Tools:
- Use Amazon’s bulk editing tools to update product titles for multiple listings simultaneously. Ensure that bulk updates are accurately configured and comply with platform guidelines.
- Validate bulk editing files before uploading to minimize the risk of errors.
Stay Updated with Platform Changes:
- Regularly review Amazon’s guidelines and updates regarding title management. Stay informed about any changes that might affect your listings.
- Participate in Amazon seller forums and communities to learn from other sellers and share best practices.
Use Automation for Data Entry:
- Implement automation tools to manage data entry processes related to product titles. Automation reduces the risk of manual errors and ensures that title details are consistently accurate.
- Tools like Zapier or Integromat can integrate with your e-commerce systems to automate title management tasks.
Utilize Competitor Analysis:
- Analyze competitor listings to understand how they manage product titles within the platform’s limits. Use this insight to refine your own strategy.
- Identify successful patterns and adapt them to your products.

By following these strategies and maintaining a proactive approach to managing product titles, sellers can minimize the risk of "Error 100035: Attribute item_name is missing important information" on Amazon, ensuring accurate and compliant product listings. Proper management of product titles not only helps in preventing errors but also enhances overall visibility, searchability, and sales performance on the platform.

View error on Amazon

Amazon Error: 100035 Error 100035: Attribute item_name is missing important information

Error Description

Error Solution

Pro Tip

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