How to Sell Video Games Online: Proven Strategies for Maximum Growth and Success

The first step to a successful online video game selling business is choosing a platform that allows you to efficiently manage your listings, inventory, and orders on multiple selling channels, such as EasyChannel. EasyChannel allows you to quickly create and optimize video game listings and publish them to a variety of platforms, keeps your inventory and pricing synced across multiple platforms, and connects to top marketplaces such as Amazon, eBay, and Walmart. With AI-driven features, EasyChannel also helps automate tasks like bulk-generating SEO-friendly titles and enhancing customer service workflows. EasyChannel simplifies every aspect of ecommerce, so you can focus your efforts on growing your video game business.

No, a website or webstore isn't required for selling video games online. With EasyChannel, you can list your video games on popular marketplaces like Amazon, eBay, and Etsy, as well as social media platforms such as Facebook and Instagram without needing a standalone store. However, selling on your own webstore through platforms like WooCommerce, BigCommerce, or Shopify can often offer higher profit margins due to lower fees compared to marketplaces. EasyChannel makes it easy to integrate with these platforms as well, letting you sync inventory, optimize listings, and manage orders all from one convenient place, whether you're selling on marketplaces, your own webstore, or both.

The best way to promote an online video game store is to leverage multiple sales and promotional channels to get your video games visible to a large number of potential buyers. You can do this quickly and efficiently with EasyChannel, which enables you to expand your reach across social media platforms like Facebook, Instagram, and TikTok, marketplaces like Amazon and eBay, and powerful advertising platforms like Google Shopping. Additional ways to promote your video games and get more sales include email campaigns, influencer collaborations, and promotional discounts, among others.

Online marketplaces, social media platforms, and shopping carts are perfect platforms for selling video games, and with EasyChannel, you can sell on all three effortlessly. With its integrated multichannel selling solutions, EasyChannel is the all-in-one tool that enables you to reach customers on a variety of platforms. With AI-driven listing optimization and a unified ecommerce helpdesk, EasyChannel has everything you need to successfully grow your video game business and increase your online sales.

There are many considerations that go into pricing video games when listing them online. Firstly, you need to account for factors like production costs, competitor prices, marketplace fees, payment processing fees, and logistics costs. These costs can vary depending on where you list and sell a given video game, which can be challenging when determining your pricing strategy. EasyChannel's built-in custom pricing rules help you account for sales-channel-dependent variables like marketplace fees, so you can more easily price your video games for optimal performance across a variety of selling channels.