How to Sell LEGO Sets Online and Grow Your eCommerce Business with EasyChannel

The first step to a successful online LEGO set selling business is choosing a platform that allows you to efficiently manage your listings, inventory, and orders on multiple selling channels, such as EasyChannel. EasyChannel allows you to quickly create and optimize LEGO set listings and publish them to a variety of platforms, keeps your inventory and pricing synced across multiple platforms, and connects to top marketplaces such as Amazon, eBay, and Walmart. With AI-driven features, EasyChannel also helps automate tasks like bulk-generating SEO-friendly titles and enhancing customer service workflows. EasyChannel simplifies every aspect of ecommerce, so you can focus your efforts on growing your LEGO set business.

No, you don't necessarily need a website or webstore to start selling LEGO sets online. With EasyChannel, you can forgo a standalone webstore and list your LEGO sets exclusively on popular marketplaces like Amazon, eBay, and Etsy, and social media platforms like Facebook and Instagram. However, while it's often more difficult to get started, selling on your own webstore via platforms like WooCommerce, BigCommerce, and Shopify, can often provide higher profit margins due to lower fees compared to marketplaces. EasyChannel makes it easy to integrate with these platforms, too, allowing you to sync inventory, optimize listings, and handle orders from one place, whether you're selling via marketplaces, on your own webstore, or both.

The best way to promote an online LEGO set store is to leverage multiple sales and promotional channels to get your LEGO sets visible to a large number of potential buyers. You can do this quickly and efficiently with EasyChannel, which enables you to expand your reach across social media platforms like Facebook, Instagram, and TikTok, marketplaces like Amazon and eBay, and powerful advertising platforms like Google Shopping. Additional ways to promote your LEGO sets and get more sales include email campaigns, influencer collaborations, and promotional discounts, among others.

LEGO Sets are the perfect item to sell on online marketplaces, social media platforms, and shopping carts. With EasyChannel, you can simultaneously sell on all three thanks to its fully-integrated multichannel selling solutions. From AI-powered listing optimization tools to a consolidated multichannel ecommerce helpdesk, EasyChannel has all the tools you need to successfully sell LEGO sets online and grow your LEGO set selling business.

There are many considerations that go into pricing LEGO sets when listing them online. Firstly, you need to account for factors like production costs, competitor prices, marketplace fees, payment processing fees, and logistics costs. These costs can vary depending on where you list and sell a given LEGO set, which can be challenging when determining your pricing strategy. EasyChannel's built-in custom pricing rules help you account for sales-channel-dependent variables like marketplace fees, so you can more easily price your LEGO sets for optimal performance across a variety of selling channels.